Youtube-a video-share website created in 2005.The site allows users to upload, view and share videos. Most of the content on YouTube has been uploaded by individuals, but media corporations including CBS, the BBC, Vevo, Hulu, and other organizations offer some of their material via YouTube, as part of the YouTube partnership program. Now Youtube is the biggest video-share website in the world, but can Youtube be a new channel for entertainment. Below are the analysis
Strength:Youtube is a new platform for everyone to join. Not only watch the video but also record video. Making a video for YouTube is considerably cheaper for people. You do not need a huge budget to be there. Everyone can make their own video in Youtube. For example, Hong Kong youtuber- Bomba production have two youtube channel including Bomba Funny Life and Bomba video pro. In these channel, they produce different types of video such as funny video or food review. For example, in this funny video, there are about 1.2millions view. We can see that Youtube can provide a medium for video makers and audience to satisfy.
Youtube has more freedom comparing with traditional media. You can watch a lot of information that were not allowed to air for one reason or another. On YouTube, there are significantly fewer restrictions and often, particularly these video enjoy great interest.For example, Youtube channel -Smosh mainly produces the video about mischief and funny video .It is not common for us to watch the programme all about mischief. However ,in video, we can watch that kinds of video.
Due to the rise of smartphone, Youtube also follows the trend and produce an app for smartphone. Computer is not the only way to watch Laptops, tablets and smartphones are devices that have entered our daily life of millions of people, and Internet access through public Wi Fi networks, 3G and other technologies are very popular now. Watching videos on the network is accessible from anywhere.
Youtube also can provide the broadcast function .For example, melon music award in Korea is held on Youtube for people to watch. It provide more choice for people to watch the same program in different media. Moreover, Youtube also have broadcast software for gaming.
Youtube promotes Youtube Gaming in August 2015.The content of this channel is to broadcast people’s gaming video. People can have a new choice to promote or share their views on their games. They can choose whether they broadcast on Youtube or Twitch-the biggest broadcast channel for gaming.
However, Youtube also have its disadvantages.
Youtube cannot promise the quality of the video. Sometime, there is just a silly video in Youtube. For an example, the video-how to make a fruit cake providing a wrong message for teens to waste food. Some teens may learn and imitate their behavior. Thus, Youtube cannot secure the quality of video and may make people have a wrong concept from watching this bad quality video.
Moreover, the convenience of Youtube may cause the issues of privacy invasion. Criticism may occur in Youtube when there are some struggle or dispute. For example, famous Youtube video-The Bus Uncle is a Cantonese YouTube video clip of a quarrel between two men aboard a bus in Hong Kong on 27 April 2006. While the older man, who came to be nicknamed the Bus Uncle, scolded the man seated behind him, a nearby passenger used a camera phone to record the entire incident. The clip became YouTube’s most viewed video in May 2006, attracting viewers with its rhetorical outbursts and copious use of profanity by the older man, receiving 1.7 million hits in the first 3 weeks of that month.
The video became a cultural sensation in Hong Kong, inspiring vigorous debate and discussion on lifestyle, etiquette, civic awareness and media ethics within the city, eventually attracting the attention of the media around the world.After that,more and more people in Hong Kong try to record this dispute in Youtube for people to comment.
As a result, Youtube can be a good media for people to watch due to its freedom, platform and creativity. However, if Youtube wants to be the best media, it should monitor or encourage people to record a high quality of video clip. With a high quality of video clip, audience can learn more or have fun in an appropriate way.
Information of The Bus uncle
How to make Fruit cake
Information of Bomba
Pros and Cons of youtube
Information of Melon Music Award